About the Client
Since early December 2015 when we were fortunate enough to work on their initial branding project and help them launch their now flagship product the Sampson Series safety razor into the market the journey of Men's Grooming Product brand Smoothere' continues to evolve.
The guys and gals over at Smoothere' came to us wanting assistance with the launch of their new Simba Series razor with the view of maximising revenue over the Christmas period. The problem they faced (like many other amazon sellers) was that amazon is a timid beast – A GREAT OPPORTUNITY – but very volatile to say the least. The management team at Smoothere' knew this all to well and came to us with a real world problem that only amazon sellers understand.
How do we get more eyeballs on our product without spending a tone of money on Amazon ads … and keep the client information instead of letting Amazon retain power over our customers ?
You see building a business that relies solely on the kind nature of amazon is like building a business made out of sand … the rug can get pulled out from under you are any time and for no reason even if you follow all the rules.
With the market competition being fierce over the Christmas break the company decided to combine the targeting capabilities of Facebook advertising with the power of sales funnels and created the Simba Series Launch Funnel using the Clickfunnels platform.
Due to the success of the funnel The Amazon Launch Funnel itself is now also available for purchase on the Clickfunnels market place.
If you would like us to help you with your next sales funnel project … Let’s talk about what you want to accomplish Let's Chat.