About the Client
The enthusiastic team at Heathcote Veterinary Clinic provide all aspects of veterinary care and are able to advise you on preventative health, nutritional requirements and behavioural enrichment toys for your beloved pet.
The Internet Initiatives team was approached to design an ebook cover and content layout as part of a joint project with Chase Catch Marketing. The Heathcote team had an idea for a new service offering and needed a lead capture (e-book) for a new fancy pants sales funnel focused on targeting owners of new puppies.
The marketing team provided us with the copy for the project and we had the very cool task of coming up with the content that would entice new puppy owners to download the free report that was intended to assist in attracting new customers to the business.
This ended up being one of our favourite projects because the content of the ebook was amazing and the marketing team we worked with was top notch and I mean who passes up the opportunity to spend you days working on visuals with cute puppies.
The e-book turned out better than we expected and as an added bonus we created more than one cover so the Heathcote team could target different breeds and split test results based on what we called the “cute factor”.
If you would like us to help you with your next branding project … Let’s talk about what you want to accomplish Let’s Chat.